Blog & free tools
Original data and free tools.
No rewritten listicles. We publish what we find in our own work, and tools you can use right now.
Original study
Google and ChatGPT agreed on the best local business only 25% of the time.
We asked both for the best dentist and med spa in 4 US cities. Ranking #1 on Google didn't mean ChatGPT recommended you.
Link building dataWe vetted 31 guest post sites. Price and DR told us almost nothing.
Original data: the median price of sites that failed our checks was the same as those that passed. Here are the red flags that actually matter.
Free toolFree llms.txt generator
Create a valid llms.txt file in a minute, plus an honest look at what it does and doesn't do in 2026.