Home / Local SEO / Local SEO for home services · Updated October 26, 2026

Local SEO · HVAC, plumbing, roofing & contractors

More calls for contractors who are on the job all day.

You can't update a website from a roof. And while you're up there, someone searching "AC repair near me" or asking ChatGPT for a plumber they can trust is calling the other guy. We make sure they call you.

  • Google Maps for every area you serve
  • Named in ChatGPT and Google AI answers
  • Approve everything from your phone in minutes
Free

Free AI Visibility Snapshot for your business

We check who Google and ChatGPT recommend instead of you, why they're winning, and what to fix first. One page in 48 hours. No card. No sales call.

  • Who ChatGPT & Google recommend instead of you
  • Why they get picked over you
  • Your top fixes, in plain English

No card, no call. Or email hello@citeotter.com

You're in.

Your free snapshot will arrive within 48 hours. While you wait, see a sample.

In short

When the AC dies or a pipe bursts, people search and call fast. They pick from the map results, the top few listings, or an AI answer. Being one of those names is worth more than any ad.

Case studies

Real work. Real numbers.

Case study · B2B software company

From about 200 to 11,000+ monthly visitors from Google in two months

Apr 2026Sep 2026
55×organic traffic
6×more keywords ranking
45×more page-one keywords

What we did: built free tools their customers search for, wrote pages around real searches, and fixed what stopped Google from reading the site.

AI visibility audit · national healthcare service

#2 on Google, but invisible in ChatGPT

NamedGoogle search, ranks #2
Not namedChatGPT recommends 4 others

Strong Google rankings don't mean AI recommends you. ChatGPT wanted independent proof this company didn't have yet. We mapped exactly which sources would close the gap.

Read the full audit →

Traffic figures are third-party estimates from Ubersuggest, October 2026. AI results as returned on October 25, 2026.

What's included

Everything that makes the phone ring.

Service and area pages

A page for each service and each town you cover, so you show up where you work.

Google Business Profile

Services, service areas, photos and posts kept active.

Local links

Mentions on real local and trade sites that Google and AI tools trust.

Review system

A simple way to ask happy customers for reviews after each job.

Free tools

Optional: calculators your customers search for, like the ones that grew one client's traffic 55×.

One-page report

Rankings, AI mentions and calls, in plain English.

How it works

You just approve.

No tools to learn and no writers to chase. You see everything before it goes live.

We check

We search like your customers and see who shows up instead of you.

You approve

A plain-English plan. Say yes or no to everything before it goes live.

We do the work

Profile, listings, pages and local links, done for you.

We report

One page a month: rankings, AI mentions and calls.

Pricing

Local SEO from $499 a month.

Most practices start with the Found plan ($499/mo): 3 placements on trusted sites, Google Business Profile upkeep, monthly Google and AI tracking, and a one-page report. No contracts.

No contractsYou approve before anything goes livePlain-English report every month

For home service businesses

How homeowners choose who to call

Diagram: 3 places local customers find you. Google Maps, driven by distance, Google Business Profile, reviews and local mentions. Google search results, driven by relevant pages, links and speed. AI answers, driven by independent mentions, reviews and consistent business details.
Local SEO in 2026 means showing up in all three places.

When the AC dies or a pipe bursts, people search and call fast. They pick from the map results, the top few listings, or an AI answer. Being one of those names is worth more than any ad.

What we'd do first

Service-area pages for every town you cover, a fully built-out Google Business Profile, and mentions on the local sites AI tools read. For some trades, a free calculator (cost, size or materials) can bring steady traffic on its own.

FAQ

Questions, answered.

Which trades do you work with?

HVAC, plumbing, roofing, electrical, landscaping, remodeling and general contractors.

Can you target multiple towns?

Yes. We build pages for each service area you want more work in.

How fast will I get more calls?

SEO usually takes two to three months. Google Ads can bring calls in the first weeks.

Do I need to be on social media?

It helps customers trust you. We can post for you with the Growth plan.

Is there a contract?

No. Cancel any time by email.

Other services

Every day you wait, a competitor gets the call. Let's end that this week.

See exactly who's getting your customers instead. Free AI Visibility Snapshot: one page in 48 hours, no card, no sales call.

Show me who's getting my calls
Free AI Visibility SnapshotSee who's taking your customers on Google & ChatGPT. Free. One page, 48 hours.