Home / PPC management · Updated October 26, 2026

PPC management · Google & Meta ads

PPC management that tracks every dollar to a lead.

Most small business ad accounts bleed money nobody's watching. We set up and manage Google and Meta ads, check them every week, and track every call and form lead to the dollar. You just approve.

  • Google Search and Meta ads
  • Calls and leads tracked to each campaign
  • Weekly checks, monthly report
Free

Get your free AI Visibility Snapshot

We check who Google and ChatGPT recommend instead of you, why they're winning, and what to fix first. One page in 48 hours. No card. No sales call.

  • Who ChatGPT & Google recommend instead of you
  • Why they get picked over you
  • Your top fixes, in plain English

No card, no call. Or email hello@citeotter.com

You're in.

Your free snapshot will arrive within 48 hours. While you wait, see a sample.

In short

Small budgets get wasted fast on broad keywords and untracked campaigns. The fix is narrow targeting, tight ad groups and tracking every call and form, so you only keep spending on what works.

Case studies

Real work. Real numbers.

Case study · B2B software company

From about 200 to 11,000+ monthly visitors from Google in two months

Apr 2026Sep 2026
55×organic traffic
6×more keywords ranking
45×more page-one keywords

What we did: built free tools their customers search for, wrote pages around real searches, and fixed what stopped Google from reading the site.

AI visibility audit · national healthcare service

#2 on Google, but invisible in ChatGPT

NamedGoogle search, ranks #2
Not namedChatGPT recommends 4 others

Strong Google rankings don't mean AI recommends you. ChatGPT wanted independent proof this company didn't have yet. We mapped exactly which sources would close the gap.

Read the full audit →

Traffic figures are third-party estimates from Ubersuggest, October 2026. AI results as returned on October 25, 2026.

What's included

Ads that pay for themselves, or get fixed.

Campaign setup

Search campaigns built around the keywords that bring buyers, not just clicks.

Conversion tracking

Calls and form leads tracked, so every campaign is judged on results.

Ad copy and creative

Ads written and designed for you, approved before they run.

Weekly checks

Bids, budgets and search terms reviewed every week to cut waste.

Landing pages

Pages built to turn ad clicks into calls (available with web design).

Monthly report

Spend, leads and cost per lead, in plain English.

How it works

You just approve.

No tools to learn and no writers to chase. You see everything before it goes live.

We plan

Budget, keywords and audiences that fit your goals.

You approve

You see the ads and budget before anything runs.

We run

Launch, then weekly checks to cut waste.

We report

Monthly spend, leads and cost per lead.

Pricing

PPC management from $399 a month.

Management starts at $399/mo plus your ad spend, paid directly to Google or Meta. Included in the Full Team plan ($1,999/mo). No contracts.

No contractsYou approve before anything goes livePlain-English report every month

PPC for small business

How to make PPC work on a small budget

Small budgets get wasted fast on broad keywords and untracked campaigns. The fix is narrow targeting, tight ad groups and tracking every call and form, so you only keep spending on what works.

Ads and SEO together

Ads bring leads now. SEO and AI visibility bring leads for free later. Most businesses do best with a mix, and shift budget as organic results grow.

FAQ

Questions, answered.

How much should I spend on ads?

It depends on your market and goals. We'll recommend a starting budget after a free AI Visibility Snapshot, and you can change it any time.

Is ad spend included?

No. You pay Google or Meta directly, so you always control the budget.

How fast will I get leads?

Ads can bring leads in the first week. Expect a few weeks of testing to bring the cost per lead down.

Is there a contract?

No. Cancel any time by email.

Which platforms do you manage?

Google Ads and Meta (Facebook and Instagram) ads.

Other services

Every day you wait, a competitor gets the call. Let's end that this week.

See exactly who's getting your customers instead. Free AI Visibility Snapshot: one page in 48 hours, no card, no sales call.

Get my free AI Visibility Snapshot
Free AI Visibility SnapshotSee who's taking your customers on Google & ChatGPT. Free. One page, 48 hours.