Home / Local SEO / Local SEO for law firms · Updated October 26, 2026
Local SEO · law firms
Every hour you spend on marketing is an hour you don't bill. Meanwhile, the firm that shows up first when someone asks Google or ChatGPT who to call is signing your cases. We do the work. You approve.
In short
People needing a lawyer usually search fast and call one of the first names they see: in Google Maps, in the top results, or in an AI answer. The firms that get named are the ones trusted directories, local news and legal sites already mention.
Case studies
Case study · B2B software company
What we did: built free tools their customers search for, wrote pages around real searches, and fixed what stopped Google from reading the site.
AI visibility audit · national healthcare service
Strong Google rankings don't mean AI recommends you. ChatGPT wanted independent proof this company didn't have yet. We mapped exactly which sources would close the gap.
Traffic figures are third-party estimates from Ubersuggest, October 2026. AI results as returned on October 25, 2026.
What's included
Clear pages for each practice area and city you serve, written in plain English.
Categories, services and posts kept accurate, so you show up in Maps.
Mentions on real legal, business and local news sites.
Your firm's details made consistent across the legal and local directories that matter.
Monthly checks of whether ChatGPT and Google AI name your firm for your practice areas.
Rankings, AI mentions and inquiries, in plain English.
How it works
No tools to learn and no writers to chase. You see everything before it goes live.
We search like your customers and see who shows up instead of you.
A plain-English plan. Say yes or no to everything before it goes live.
Profile, listings, pages and local links, done for you.
One page a month: rankings, AI mentions and calls.
Pricing
Most practices start with the Found plan ($499/mo): 3 placements on trusted sites, Google Business Profile upkeep, monthly Google and AI tracking, and a one-page report. No contracts.
For law firms
People needing a lawyer usually search fast and call one of the first names they see: in Google Maps, in the top results, or in an AI answer. The firms that get named are the ones trusted directories, local news and legal sites already mention.
Advertising rules for lawyers vary by state. You approve every word before it goes live, and we avoid promises about outcomes.
FAQ
Personal injury, family, criminal defense, estate planning, immigration, business and more.
Yes, in plain English, and you approve everything before it's published.
Usually two to three months for clear movement, longer in competitive cities.
No one honestly can. We guarantee the work and report on it every month.
No. Cancel any time by email.
See exactly who's getting your customers instead. Free AI Visibility Snapshot: one page in 48 hours, no card, no sales call.